Creative thinking and idea management workshop
Austrian creative guru, Mario Pricken, best-selling author of Creative Advertising (150 000 copies sold in six languages) is coming back to South Africa for another creative thinking and idea management workshop on Thursday, the 4th and Friday, the 5th of April 2013.
Once a year the Stellenbosch Academy of Design and Photography present Mario Pricken for a two-day workshop. In April 2013 Mario returns to host his second workshop in CT.
Up to twenty advertising, marketing, and design creatives can participate in this two-day workshop that will teach to succeed based on a methodical process that can be repeated time and time again. This is not a lecture but a hands on workshop during which we work with real time briefs from the participants to ensure the real time applicability of the learned methods.
Together we define and work on a creative playground that enables us to use creative thinking methods to reach our goal of an outstanding creative solution, which inevitably equals profit for the client.
We start with the first step when receiving a brief: Often clients tend to show up with a solution in mind, even though they can't fully articulate the problem. During the workshop we exercise walking the client backwards to find out the real problem. After defining the goal we start using creative techniques. Most creatives use couple of idea management techniques already instinctively but we can equip them with many, many more.
After collecting our initial inputs, we work again methodically with new learned techniques in small groups to refine our ideas further into "big ideas and concepts".
About Mario Pricken:
He reportedly knows many creative companies from the inside, with brands such as Red Bull, Endemol, Nike, PayPal, Ikea, Daimler and eBay having benefited from his insight.
Pricken makes it apparent that award-winning advertising is not produced in a God-given moment of genius nor a drug related episode where euphoria ignites delusions of grandeur. The true creative zenith can be strategically achieved by innovative means of visualising concepts, the application of the art of illusion and paradox, the handling of metaphor and analogy and deploying shock tactics and humour.
He has been teaching "Creativity and Strategy" at the University of Applied Arts Vienna since 2006 and is the author of four books about design and performing innovation processes. His latest book, Cloud - Strategic Idea Management in Marketing, Advertising, Media and Design, was published in 2009.
General information on the two-day training course:
Optimum group size: 16-max. 20 participants
Training documents: Handouts, the book "Creative Advertising"
Snacks, Drinks and lunch are provided
Time: 09:00 - 17:00
Venue: Stellenbosch Academy of Design and Photography, Stellenbosch
Cost: 9.400 ZAR
More info:
Overlooking the wine yards we will get inspired by the massive creative hub at the Stellenbosch Academy. Hotels in walking distance. Check out our homepage for more info.