Leadership Branding - How to inspire like Obama

Every leader needs to influence their audience - whether it is to convey vision to shareholders, build trust with customers, motivate employees to take action or inspire confidence in their chosen strategy.

On 27 January 2008, Caroline Kennedy wrote in the New York Times, "All my life, people have told me that my father changed their lives, that they got involved in public service or politics because he asked them to. And the generation he inspired has passed that spirit on to its children. I meet young people who were born long after John F. Kennedy was president, yet who ask me how to live out his ideals."

Sometimes it takes a while to recognise that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals and imagine that together we can do great things. In those rare moments, when such a person comes along, we need to put aside our plans and reach for what we know is possible. We have that kind of opportunity with Senator Obama.

What is it about Obama's communication skills that have propelled him to move from relative obscurity, overcoming challenges that could have thwarted any other candidate - his race, his youth, his name - to captivate the imagination of an entire nation and become President of the United States?

KEY POINTS:

You will learn about the ten principles of inspiring your audience like Obama does.

1. Setting the Scene

2. Communicating Confidence

3. Connecting with your Audience

4. Sharing your Identity

5. Personalising your Message

6. Driving your Point Home

7. Painting mental Pictures

8. Countering Critics

9. Selling the Benefit

10. Closing strong

KEY OUTCOMES:

You will be able to

• motivate Individuals and Teams

• build trust with your Audience

• inspire Voters to embrace your Vision

• improve your Return on Communication (RoC)

• rally an Audience to care passionately about Change

TARGET AUDIENCE:

This master-class is tailor-made for management at:

• Government Leaders at National, Provincial and Local Level

• C-Level Executives at Corporate Organisations

• Executive Managers at National and Local Sport Organisations

The author of the bestselling book "BrandOvation: How Germany won the World Cup of Nation Branding", and the sequel "The Hero's Journey: Building a Nation of World Champions", Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore.

Dr Nik and Herman Schoonbee headed the Net Promoter Scorecard research project on South Africa's Destination Branding Success Story during the 2010 FIFA World Cup™, and they are the co-authors of the FIFA World Cup Brand Ambassador Program and creators of the FAN World Cup and the African FAN Village.

Date: 09 May 2013
Time: 09:30 - 15:30
Venue: BrandOvation, Johannesburg
Cost: R2,750