ECR Europe forum to tackle demanding shoppers

In a changing world in which shoppers are increasingly demanding, while the global economy heads into recession, looking for new solutions is more vital than ever. The European Efficient Consumer Response (ECR) aims to offer those solutions at a seminar to be held in Barcelona from 3 - 5 June 2009.

The ECR collaborative approach of efficient delivery of value to consumers is more topical than ever, with plenary speakers tackling the difficult issues of:

Our changing world
Shoppers - their demands, our solutions
Making sustainability work

Javed Ahmed

Dick Boer

Heading the programme will be the ECR Europe Manufacturing and Retail Co-chairs:

Javed Ahmed, Executive Vice-President Europe, Reckitt-Benckiser
Dick Boer, Executive Vice-President and COO, Europe, Royal Ahold

Among the other speakers:

Doug Baillie, President Western Europe, Unilever
Zygmunt Mierdorf, Member of the Management Board, Metro AG
Rodney Fitch, Chairman of Fitch
Philip Clarke, International and IT Director, Tesco

Delegates will have the opportunity to delve more deeply into the issues and dialogue with industry leaders at breakouts clustered by theme:

Shopper, Sustainability, Supply Chain,
Enabling Technologies, Business Strategies, Pharma and Parapharmacy

The first morning of the event will be devoted to a special seminar reflecting that fact that OTC pharmaceuticals are in many countries - and the number is growing - making a key contribution to fast-moving consumer goods businesses.

To find out more about this special seminar 'A very healthy business?', visit: forum.ecrnet.org.