Marketing and branding for small businesses
Are you getting the best return from the marketing you are currently doing? Do you have a clear marketing strategy or is it done haphazardly? Are there ways of marketing your products that you are not currently taking advantage of? Have you done anything recently to build up your brand? Is the message in your marketing appropriate to your market as well as being punch and memorable? These are the questions that anyone running a small business needs to be asking if they hope to use their marketing to grow and increase profitability.
Marketing is not about trying different types of advertising in a haphazard manner. It is about setting out clear objectives and developing an overall strategy - and then implementing various methods and techniques to meet these objectives.
During this half-day seminar you will discover:
* Understanding the real difference between marketing and selling
* Discovering what you want to achieve through marketing and turning this into a sound marketing strategy
* Looking at the market in which you operate - learning more about your competitors, current customers and potential customers
* Positioning your organisation and products - so you are always the first company that customers call
* Understanding the role of brands and why they are so important to your business
* Getting a handle on the marketing options available to you - and the pros and cons of each
* Looking at lower cost marketing options that are still effective and successful
* The future of marketing - including an introduction to using social media
* Developing a realistic marketing budget that returns its investment
During this intensive half day program with Chris Voysey, delegates will look at practical marketing issues such as understanding your brand and what a brand can do for you, identifying what you want to achieve with your marketing, looking at the message you need to be communicating, cost effective ways to get your message out to your target market and future marketing trends you can take advantage of.
Look at the five key elements of marketing:
1. The strategy for your marketing
Have you recently taken the time out to look at your market, competitors and product to clearly decide on your product position and target market? Have you decided what you want to achieve with your marketing? Are you clear on what your budget spend should be?
2. Your customers
Do you really know your current customer? Have you looked at who your potential customers should be? Do you know where your market is and how to communicate with them effectively?
3. Your brand
Do you know what your brand is? Does it have a personality? Does it stand out in a crowd? What are the famously successful brands in SA and the World and what has made them successful? How do you create brand awareness? How do you 'exploit' the awareness of your brand that already exists?
4. Your message
Do you have one clear and very specific message that is being communicated to your audience? Is your message punchy, memorable, appropriate, honest, visible? Does your message suit your target market?
5. Your marketing and advertising
Are you using the right vehicle to get your message across, amongst all the traffic out there? Do you know what media might be suitable and available for your particular message and in your particular area? Are there low cost marketing options that you have not yet tried out? What are the future trends to be aware of?
Time: 08:30 - 12:30
Venue: Corporate Conference Centre, Johannesburg
Cost: R750 Excluding VAT