Digital media boot camps
On the back of the success of the first bootcamp series which attracted over 100 delegates the AAA in partnership with digital strategist Ryan Sauer have created the digital media bootcamp version 2.0 - a deeper look.
The boot camp is delivered in such a way that the fundamental areas and digital media ideas are imparted to delegates in an action packed and well organised short lecture session. Ryan Sauer says "It's always useful having a fundamental understanding of digital marketing, but there comes a time when a little more knowledge is needed in order to make some well informed decisions. This set of three focused boot camp classes satiates that need!" This course is designed to help understand some key areas of digital marketing and also how to plan, implement and measure your strategy in each area.
6 September: digital media buying
- The different channels for digital media buying
- Learn why Google Paid advertising is so powerful
- Understand how to set objectives for a paid campaign and meet them
- Building a paid advertising campaign from the ground up
- Tips on how to get the best cost per click/impression
20 September: search engine optimisation (SEO)
- How is search engine optimisation evolving
- Who to plan an SEO strategy
- SEO implementation
- How to measure an SEO campaign
27 September: reporting
- How strategies in digital marketing link
- Understanding goals to measure progress and selecting measurable metrics that will help measure progress
- Building a report
About Ryan:
Ryan is a lecturer in online and digital marketing at the AAA School of Advertising and is the part time course coordinator for a digital media course at the Wits business school.
As the director of search online consulting, a digital agency based in Johannesburg with an international client base, Ryan has worked with over 200 different organisations and has taken companies from the fear of entering the digital realm to being mavericks in the online space.
Lectures: thursday morning bootcamp
Time: 9am - 1pm
Cost: R 500-00 per bootcamp morning session
Time: 09:00 - 13:00
Venue: AAA School of Advertising, Johannesburg
Cost: R500-00 per bootcamp 6, 20, 27 September 2012
More info:
About The AAA:
Founded in 1986, the AAA is fully accredited and registered with the Council for Higher Education and the Department of Education, and offers SAQA (South African Qualifications Authority) accredited qualifications (degree, diplomas and short courses). AAA campuses are located in Johannesburg and Cape Town.