Introduction to copywriting for brands
The main purpose of this 10-week introductory course is to understand and apply the
basic skills to write and conceptualise copy for brands. Through the application of
innovative thinking, development and implementation, the student will learn how to
communicate more effectively through writing. These foundation skills are core to the
development of a budding copywriter.
Learning in this course happens primarily through practical projects, by implementing
and developing conceptual skills and honing crafting ability. The student will "unpack"
briefs, find a clear and relevant brand promise, generate focused ideas, produce
multiple concepts that communicate in an interesting way and craft final executions.
This is an integrated, interactive programme, where the focus is on sound conceptual
skills and the ability to apply these skills in communicating brands more effectively.
Balancing study and work can be tricky, but our short learning programmes are
designed to be short enough to digest easily, whilst still taking a specialist approach.
Time: 18:00 - 21:00
Venue: Vega, 3rd Floor, 11 Adderley Street, Cape Town
Cost: R 10 400