Boot camp: Web, Joomla! and SEM

Hands on five-day boot camp where you will build your own web site while learning the ins and outs of Joomla!, site marketing options and Google Marketing Tools.

Bootcamp programme

Please bring your own PC/laptop as you will be building your own web site

Day 1:
Morning session - preparing your PC and installing a template

Turning your PC into a web server
Creating a MySQL Database
Installing your Joomla CMS website
Choosing a template
Installing your template

Afternoon session - customising your template

Modules and module positions
Customising a template
Images - using Photoshop
Editing the template's cascading style sheet (CSS)

Day 2:
Morning session - preparing for and adding content

Installing and configuring JCE
Media manager
Your content and Google
Use of plugins
Categories
Preparing and publishing pages

Afternoon session - navigation, user management and contact component

Setting up menu's and linking your pages
User registration and adding users
Using the contact component
Assisted work time - add content etc.

Day 3:
Morning session - Preparing hosting space and register your domain

Choosing a hosting provider
Preparing space for your web site
Setting up your e-mail accounts
Setting up your ftp account
Registering a domain

Afternoon session - Moving your site to a live server

Assisted work time - adding content etc.
Backing up and moving your site to your hosting account

Day 4:
Morning session - SEO basics

The basics of SEO
Google Webmaster tools
Creating a Sitemap

Afternoon session - social media marketing

Using Facebook and other Social Media platforms
Optimise your site and create your Facebook Page / Profile
Assisted Work Time - Adding Content etc

Day 5:
Morning session - Google Goodies and E-mail Marketing

Google Adwords
Google Analytics
E-mail Marketing

Afternoon session - Creating an e-mail campaign

Creating and sending e-mail newsletters

Date: 10 September 2012 to 14 September 2012
Time: 07:30 - 16:00
Venue: Mia's Nest Guest House and Conference Centre, Midrand
Cost: R4500.00 per deligate

More info:

More venue details will be supplied upon registration.

Durban and Port Elizabeth Boot Camps to be arranged.



 
For more, visit: https://www.bizcommunity.com