Social media - LinkedIn

It is highly respected internationally for business marketing and almost essential for career advancement in overseas Fortune 500 companies.

Course outline
• Your profile tells your story
• Your contacts tell your value to the world
• Groups connect you to a worldwide community use answers to demonstrate your expertise
• Use answers to demonstrate your expertise
• Adding events and other applications

This course outline is updated with new content as LinkedIn creates new functionality.
Case studies are also shared to demonstrate how to effectively use LinkedIn in different situations.

Course outline
1. Your profile tells your story
• Your résumé and past work experience
• Keeping up to date
• Your photo
• Connecting with other applications such as Facebook, Twitter, Wordpress
• Loading your own website, and blog
• Use the right keywords and mention your skills
• Increasing Google page rankings and SEO

2. Your contacts tell your value to the world
• It's not about the numbers, well not always
• How to invite relevant people
• How to find strategic contacts
• Asking for and giving recommendations
• Your personal network statistics tell a story
• How to leverage your network
• How to make contact with connections two or three degrees away

3. Groups connect you to a worldwide community
• Finding relevant groups
• Communicating with them
• Getting and giving value in a group
• Starting your own

4. Use answers to demonstrate your expertise
• And your generosity
• Increase your visibility
• Ask questions to get assistance or information from peers

5. Adding events and other applications
• Sharing them with your contacts
• Viewing other events

Outcomes
By the end of the workshop, each delegate would have completed the following:
1. Updated their personal profile, including a photo
2. Made new connections within the group present
3. Sought out new strategic connections in terms of prospects or leads in their own industry
4. Requested a recommendation
5. Joined a group
6. Answered or posted a question

Bring your computer
This is a four-hour session that requires a computer and internet access. Please bring either a 3G card or your login details for your ADSL if we have indicated that the venue has an internet hotspot.

Ensure that you and your staff can use LinkedIn to its fullest extent for the sake of your career and for building business and for branding.

Unlocking LinkedIn for career and business

24 August 2012
Location: Ubuntu Conference Centre, 42 Oak Avenue, Highveld Techno Park, Centurion

R950 and credit card facilities are available when booking online. (includes breakfast and notes)

Course outline
6. Your profile tells your story
• Your résumé and past work experience
• Keeping up to date
• Your photo
• Connecting with other applications such as Facebook, Twitter, Wordpress
• Loading your own website, and blog
• Use the right keywords and mention your skills
• Increasing Google page rankings and SEO

7. Your contacts tell your value to the world
• It's not about the numbers, well not always
• How to invite relevant people
• How to find strategic contacts
• Asking for and giving recommendations
• Your personal network statistics tell a story
• How to leverage your network
• How to make contact with connections two or three degrees away

8. Groups connect you to a worldwide community
• Finding relevant groups
• Communicating with them
• Getting and giving value in a group
• Starting your own

9. Use answers to demonstrate your expertise
• And your generosity
• Increase your visibility
• Ask questions to get assistance or information from peers

10. Adding events
• Sharing them with your contacts
• Viewing other events

Outcomes
By the end of the workshop, each delegate would have completed the following:
7. Updated their personal profile, including a photo
8. Made new connections within the group present
9. Sought out new strategic connections in terms of prospects or leads in their own industry
10. Requested a recommendation
11. Joined a group
12. Answered or posted a question

Bring your computer
This is a four hour session that requires a computer and internet access. Please bring either a 3G card or your login details for your ADSL if we have indicated that the venue has an internet Hotspot.

Presented by Charlotte Kemp, and experienced trainer and ardent LinkedIn user.

Date: 24 August 2012
Venue: Ubuntu Conference Centre, 42 Oak Avenue, Highveld Techno Park, Centurion, Centurion
Cost: R950 for the course