Within five years, all working journalists will have to become interactive writers. Prepare yourself with IAJ's expert-facilitated, cutting-edge training course.
Writing is writing is writing, isn't it? Unfortunately, when writing for the other "triple-W", there's a whole lot more to think about than simply stringing words together.
• You know online writing is different, but you're not sure how.
• You're a professional writer, but people keep asking you if you know how to write for the web. Do you?
• Your web copy doesn't exactly jump out of the page at you? What are you missing?
• Sure, your writing is published online, but why is no one reading it?
• Why don't the search engines like your pages when they have the same information as everyone else's?
• Can you work in the online world without participating in social media? (No, you can't)
Within five years, all working journalists will have to become interactive writers.
This course will help you to secure your place in the information continuum.
The course will cover:
* The ways in which online readers are differ, and how to talk to them;
* How to think about your story as a part of a series of links, rather than as a static piece;
* Ask the right questions to give your audience what they want;
* Simple tricks to make your copy more visually interesting, engaging and easy to read;
* More advanced tactics to create really great, interactive web articles;
* How to create hyperlinks;
* Optimising your content for search engines - how to use keywords to get your articles to show up on Google;
* Working with your websites' content management systems (CMS);
* Using your website to further build your brand
The course will be extremely interactive, using case studies and sample texts to ensure that you've not only heard the message, but put it into practice as well.
Once you have completed the course, you will be able to prepare articles for online publication that speak appropriately to your audience, increase your impact and create exciting, interactive content.
Date: 14 August 2012
to 16 August 2012
Time: 09:00 - 16:00
Venue: Ricmnond Forum Auckland Park, Johannesburg
More info: 1 Richmond Forum, Cedar Avenue, Richmond, Johannesburg
(South Africa)
Tel: (011) 482 4990 Fax: (011) 482 8216 E-mail:info@iaj.org.za
