IMM School of Business Science-Forum

The IMM School of Business Science is excited to host Ian Rheeder, at our July forum. Join us for an insightful journey into the inner workings of the human mind and find out just why you chose to buy that pair of Jimmy Choo's, Louie Vuitton or Tag Heuer - more importantly learn how to better reach and sell to your target markets.
With abundant experience in both B2B and FMCG, Ian Rheeder is a registered chartered marketer who differentiates himself as a master of both sales and marketing management. Ian is a full-time marketing consultant and trainer, spending much of his time facilitating strategic workshops with clients. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At a neuropsychological level, few marketers and salespeople have ever considered what their customers are going through during the marketing, sales and negotiation process.
Put yourself a decade ahead of the pack and learn to do the following:

• Understand the big-8 primal emotions in a sales situation
• Understand the neuroscience behind becoming an astute TEC marketing leader (trust, engage, competence)
• How to close more deals more consistently by understanding the eight levers of persuasion
• The neuroscience behind asking the most important trust-building question in sales
• The neuroscience behind why we can't remember names (straight after being introduced to someone)
• The neuroscience of handling objections
• The neuroscience behind why mentioning 'win-win' is so important during negotiations

Who should attend?
• The executive
• The sales team
• The marketing team
• All managers and supervisors
• HR department

Date: 30 July 2012
Time: 18:00 - 19:30
Venue: The IMM Atlas Studios, 33 Frost Avenue, Braamfontein Werf, Milpark, Johannesburg
Cost: R180.00 (20% discount offered to companies registering 5 or more people)

More info:

A light meal and drinks will be served.