Copywriting for a digital world
Based on the fundamental principles of advertising copywriting, this course will provide invaluable insight and tips on how to conceptualise and write for different digital media channels.
This course is ideal for copywriters, writers, designers or anyone who is interested in developing an understanding of the creative processes and techniques involved in this field of communication.
• Current trends in the role of the copywriter
• Strategic conceptual thinking
• Writing for websites
• Writing for social media
• Online promotions
• Introduction to SEO
• E-mail marketing
• Online banner advertising
• Blogging
Duration: 9 weeks (9 classes)
Lectures: Thursdays (once a week)
Lecturer: Mandy Speechly (with specialist guest speakers)
Contact: Mel Tripp - for enrolment forms and full course outline
Time: 17:30 - 20:30
Venue: AAA School of Advertising, Cape Town
Cost: R5 200.00
More info:
4th Floor, Manhattan Place
130 Bree Street