A-Z brand building
The A-Z Branding Building workshop explores the core strategic components of building and sustaining brands.
A-Z in brand building workshop
Who should attend?
Entrepreneurs, Brand Managers/Assistant Brand Managers, Client Service Managers, Marketing Assistants, Account Managers, HR Managers, Sales Managers as well as Junior Media Planners and Buyers.
The A to Z of Brand Building presented by Gordon D Cook
The A to Z of Brand Building workshop explores the core strategic components to building and sustaining a brand. Topics include brand analyses, identity, architecture, contact management, value chain design as well as brand and category management. Current challenges in leading and building brands are debated, and cases are used from various industries to illustrate principles. The programme is interactive and leads in current brand strategy thinking.
Date: 28 August 2012 to 29 August 2012Time: 08:00 - 16:30
Venue: 16 Imvubu Park Place, Riverhorse Valley, Durban
Cost: R4950