Strategic brand leadership

This implies the ability to acquire, analyse and interpret brand-business and marketing principles and theories and apply these principles and theories to the development of brand and marketing strategy.

Students will gain a deep and systematic understanding of current thinking, practice, theory and methodology within the area of innovation leadership.

This short course is aimed at middle to senior managers who have a relevant or appropriate degree level qualification and/or extensive management experience.

On successful completion of this module students would:
- Have been exposed to the concept of leadership and provided with the tools to lead effectively.
- Improved their ability to function and lead within a brand building and marketing environment existing within an innovative experience economy.
- Be enabled to develop and manage research initiatives which can essentially be turned into intelligence for the brand.
- Enhance their ability to think creatively, innovatively and strategically about brand building, marketing and communication.
- Be able to plan, strategise and present a complete strategy to executive management and important role players.

The following main topics/themes are explored during the course:
• Creativity and design thinking in the innovation economy
• Strategic thinking and scenario planning - applying analytical and creative thinking
• Insights driven research and brand and marketing intelligence
• Brand contact audits and cohesive contact planning
• Development of unconventional contact strategies
• Planning and implementing integrated brand, marketing and communications strategy
• Digital platform planning and experiential brand building strategies
• Assessing integrated brand and marketing efforts (financial formulas for measured results and triple bottom line planning)
• Reputation models and management in brand building
• Creative leadership and coaching models

This course is endorsed by the Marketing Association of South Africa (MASA).

Date: 10 September 2013 to 31 October 2013
Time: 17:30 - 20:30
Venue: Vega School of Brand Leadership, Randburg
Cost: R8 500

More info:

444 Jan Smuts Avenue, cnr Garden Rd Bordeaux Randburg