A-Z in brand building workshop
Who should attend?
Entrepreneurs, Brand Managers/Assistant Brand Managers, Client Service Managers, Marketing Assistants, Account Managers, HR Managers, Sales Managers as well as Junior Media Planners and Buyers.
The A to Z of Brand Building presented by Gordon D Cook
The A to Z of Brand Building workshop explores the core strategic components to building and sustaining a brand. Topics include brand analyses, identity, architecture, contact management, value chain design as well as brand and category management. Current challenges in leading and building brands are debated, and cases are used from various industries to illustrate principles. The programme is interactive and leads in current brand strategy thinking.
Date: 25 July 2012 to 26 July 2012Time: 09:00 - 16:30
Venue: Vega Cape Town campus, Cape Town
Cost: R4950
More info:
3rd Floor, 11 Adderley Street, CBD.