SAARF LSM training

The content of the workshop will cover the following:
• History/Development of LSM
• Early LSM
• 1993/1995/2000 LSM
• New SAARF LSM and LSM Extensions
• Other SAARF Segmentation Tools (SAARF Lifestyles, SAARF Lifestages and SAARF Attitude Groups)

Attendees will be informed of the stimuli/background that led to the thrust to develop the LSM and its evolution over the years. This will also include coverage of the updates which happened from time to time in the variables and weights as well as the motivation behind the increase in the number of variables over time.

Details about the descriptors of each LSM group and how they changed since the introduction of the LSMs in 2001 will also be given.

Finally, an overview of SAARF's other segmentation tools will be covered. (All attendees will receive a SAARF Segmentation CD).
Please note that the training does not teach you how to do planning and is also not a practical workshop.

The duration of this course will be approximately two and a half hours.

A registration form is available on this page: http://www.saarf.co.za/Registration/Lsmtraining-N.Htm

Date: 12 June 2012
Venue: Johannesburg

More info:

Time - 09:30am
54 Queens Road, Bryanston

Date: 17 July 2012
Venue: Johannesburg

More info:

Time - 09:30am
54 Queens Road, Bryanston