The secret to advanced event management

Learning outcomes:
Event project management incorporates event and project management to create a new system of tools and techniques that enables event managers to research, design, plan, coordinate, and evaluate any event in order to produce a higher rate of return.

Program outline:
Our training material is based on international eventing standards and will prepare you with up to date information. This information will prepare you to sit an international events management qualification.

Included in this workshop:
Day one:
• Event and meeting project management
o The eight steps to managing an event
• 12 breeds of clients and how to work with them
• Feasibility studies
• The event planning process
• Time management
o Creating a work breakdown structure
o Create a plan of action/schedule
o Finding the critical path
• Formulate the event programme and administration
• How to develop a communication plan
o Evaluating your communication
o Communication procedures
o Communicating with the client and service providers - contracts and service level agreements included
• Technology as an event management tool
• How to manage project teams: creating and working in effective teams
• Event leadership
- Dealing with diversity
- Allocating roles
- Working with different personalities
- Dealing with conflict
- People management techniques
• Event marketease: how to market your event
• Post event evaluation
- Performance evaluation
- Methods of performance evaluation
- Management-by-objectives (MBO)
- Evaluating your return
- Evaluating client satisfaction levels
- Profitability and the 80/20 rule

Day two:
We will put together an event from start to finish using an actual case study of an event.

Who should attend:
Anyone who is responsible for implementing, coordinating and managing events. This includes event administrators, coordinators, managers, project managers, PAs and secretaries, marketing executives and event management companies.

Learner level:
Advanced.

General comment about the program:
It is recommended that you do part three: event risk, safety and security management with this workshop.

Date: 13 June 2012 to 14 June 2012
Venue: The Hedgehog Event, Sunninghill
Cost: 2500