Marketing a professional practice

Traditional Marketing Methods no longer work to market a professional practice or consulting business.
With issues of reputation, trust, opt-in, building relationships before selling and the impact of Social Media, professionals service providers have had to rethink their marketing efforts.

Research shows that Outbound marketing (TV, Advertising and Mailings) no longer works and that the rules have now moved towards Inbound Marketing like networking, giving and receiving introductions, building relationships face-to-face and digitally being known as the subject matter "Expert".

Being active in networks like Linkedin, Google Plus, Facebook and Twitter and sharing and adding value has now become vital, even if time consuming. Professional service providers therefore have to adapt and use time and resources carefully and intelligently.

But, how can you increase your chances of success?

Research shows that the quickest way to become successful is to benchmark and review what others did to become successful. By learning from them you can shorten your own learning curve. Incorporating best practice techniques is valuable in developing your own marketing strategy.

On completion of the workshop you will be able to market and sell your services in a manner appropriate to the role and status of a professional adviser, be able to select those proven strategies which are congruent with your desired professional image and reputation and preferred personal behaviour.

You will learn the latest building and social media marketing techniques from the best in industry and will learn ways to incorporate them into your very own professional services or consulting practice.

This intensive one day workshop will take an in-depth look at what works and doesn't work in professional services and consulting marketing, and addresses issues such as:

- What it takes to become a Rainmaker
- The key factors of Consulting Success
- How to build your image and reputation and have clients come to you, using techniques incorporating the Law of Attraction and scientific consulting practice marketing;
- How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the Law of Attraction, Reputation, Social Media and name recognition strategies;
- Why your current clients are a goldmine and why you should deepen relationships and business with them;
- How to get more and better referral business;
- How to use low/no cost ways of gaining professional exposure;
- How to generate 'static' income;
- How to price services for maximum profit and income;
- Marketing and promotional strategies using traditional media and social media such as LinkedIn, Twitter, Facebook and other social networks to build a favourable reputation;
- How to make networking (online/offline) and relationship building pay;
- How to find new opportunities to capitalise on your knowledge, skills and expertise irrespective of economic circumstances;
- How to plant seeds now for a harvest in the future;

Practical tips and techniques for success...... and much, much more.

Register online: http://marketingaprofessionalpractice.invite43.com/

Date: 14 May 2012
Venue: Apollo Hotel, Randburg, Johannesburg
Cost: R2964 VAT inclusive. Register online.

More info:

www.apollohotel.co.za