Mobile Marketing Forum lineup announced

NEW YORK, LONDON, UK, SINGAPORE & SAO PAULO: The Mobile Marketing Association (MMA) confirmed yesterday, Thursday, 18 September 2008, that topic highlights for its Mobile Marketing Forum (MMF) in October will include cross media integration, social community campaigns, leveraging mobile for brand awareness, loyalty and direct response, mobile analytics and integration, business models, the mobile internet, mobile usage, and the iPhone's impact on mobile adoption.

The MMF will include events in Budapest, Hungary, and Buenos Aires, Argentina, and will feature industry leaders from both continents and across the mobile value chain. The events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.

“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, while for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA president Laura Marriott.

“It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”

Confirmed speakers at the events include:

Jana Eisenstein, Screentonic
Gyorgy Simo, Magyar Telecom
Stacey Fassberg, Celltick
Khurram Hamid, Procter and Gamble
David Barker, Nokia Ad Business
Markus Munkler, Vodafone
Herve Le Jouan, M:Metrics
Elvin Altun, TURKCELL
Marc Montaldier, Orange
Roberto Vazquez, Nielsen
Ezequiel Jones, Unilever
Federico Pisani, HANZO
Tom Daly, The Coca-Cola Company
Joao Ciaco, Fiat
Mathew Garlick, 2ergo
Gene Keenan, Isobar
Daniel Getzel, Mobtext
Guillermo Rivaben, Personal Telecom

The events take place in Budapest 7 - October 7 in Buenos Aires on 14 October. Further fixtures for 2008 will include the North American and Asia Pacific MMFs. The North American MMF, held in San Diego on 13 November, also incorporates the MMA Global Awards Ceremony.

For more information, go to www.mobilemarketingforum.com