New Era introducing exhibition

The New Era Introducing exhibition is a touring gallery which began in November 2011 in London and has since gone on to tour five other European cities - Berlin, Milan, Barcelona, Paris and Stockholm and will be in SA next month with the finale to be held Dubai in April.

New Era Introducing is a global creative project in which young designers from eight countries were given a blank New Era 59FIFTY cap and asked to express themselves and their talent by transforming the cap into a distinctive work of art as well as capturing the creative process behind their cap's design; detailing its birth, creation, experience and influences. It aims to expose the young creative talents that exist in South Africa's capital of Cape Town, a city recently selected as 2014's World Design Capital as part of a broader vision to position the city as a leading global city - a hub of creativity, knowledge, innovation and excellence.

The final entries were appraised by an international judging panel, including renowned British tailor Timothy Everest, and these entries now form part of the touring exhibition. Each finalist on the tour will experience invaluable international exposure among creatives and industry professionals. These works of art also feature in the limited edition New Era Introducing hardback book. The winning design is by 23 year-old Lina Al-Amoudi from Sharjah, United Arab Emirates.

For more information visit www.neweraintroducing.com, find us on facebook New Era Europe or follow @go4wordpr and when tweeting use #newerasa

Date: 17 February 2012 to 18 February 2012
Venue: The Bank, Cape Town
Cost: Free

More info: 50 Canterbury Street Cape Town