Dealing with the media
In a nutshell: Your effectiveness as media liaison will depend on whether you understand the media, how it works and what makes for effective copy. Designed for organisational spokespersons, public relations and communication executives, this hands-on course will help you leverage useful insight from facilitators who work in the media.
Duration: Three days
In A Nutshell: Your effectiveness as media liaison will depend on whether you understand the media, how it works and what makes for effective copy. Designed for organisational spokespersons, public relations and communication executives, this hands-on course will help you leverage useful insight from facilitators who work in the media.
Course Outcomes - By the end of the programme you will be able to:
• What are the priorities for reporters or what makes news;
• How are news stories constructed;
• Writing effective press releases and media advisories;
• Creating an effective press list;
• How to respond to media questions, queries and requests;
• Effective preparation for interviews;
• Press conferences and media briefings;
• Opinion pieces and letters to the editor.
• Using social Media as a tool
Venue: IAJ Offices - Parktown, Johannesburg
More info:
9 Jubilee Rd
Parktown
Johannesburg