Morris Hite, Morris Hite's Methods for Winning the Ad-Game, 1988.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn about how good the execution is, it's going to fail.
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Morris Hite, Morris Hite's Methods for Winning the Ad-Game, 1988.If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn about how good the execution is, it's going to fail. |