Digital edge live’s title fight

The Title Fight event will feature four hours of live debate between a host of local and international digital media practitioners. Over the course of four hours, each contender will fight to persuade listeners that his or her view is the way forward for digital marketing. There are a number of topics up for discussion, and former IT journalist of the year Eric Viedge will play the role of referee-or do we mean "fightmaster"?

Some of the questions to be covered include:

• How will traditional agencies deal with their digital foes?
• How will the South African telecoms scenario support or hinder online marketing?
• Are we ahead or behind the rest of the world, and can we keep pace?
• What does the future hold for marketing in the digital space?

The international media heavyweight will be Bob Garfield, who has been a columnist for Advertising Age for the past 26 years and co-hosts National Public Radio's "On the media" show. Writing gigs include the Huffington Post, The New York Times and The Guardian; he's busy writing his fourth and fifth books.

Local heavyweights include the Jupiter Drawing Room's Graham Warsop, Gavin Rooke from Trigger/Isobar, Brett Shahim from Aqua Online, Ivan Moroke from TBWA, Nikki Cockcroft from Woolworths and Jason Xenopolous from Native.

For more information, please visit http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page1548

Date: 14 October 2011
Venue: Dragon Power Arena, Cape Town
Cost: Only R1550 excl. VAT