Emerging market immersion day
The rise of the township entrepreneur and how brands can benefit from this trend.
Understanding the emerging market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.
Much is known about the emerging market. POPAI gives invaluable insight into the less well known area of emerging market relationship with retail.
Special Learning's:
- How brands can utilise the vibrant township environments to make inroads i.e. route
to market, into the township through various marketing at retail opportunities.
- Explore why 'backroom' (i.e. container and garage) based businesses thrive in the
townships.
- Look at ways that brands can participate meaningfully through marketing at retail in
this space.
- How does proximity affect the purchase of high end goods?
- Shopping nodes and marketing at retail.
- Discover firsthand how small business are driving product availability.
- We visit a range of diverse retail outlets and areas with a short presentation in
advance of each visit.
We will end with a discussion giving a summary of opportunities and sharing market insights.
If you want specialised specific information about how the Emerging Market engages with your company or brand please contact POPAI SA.
Costs per person:
1 person 3 or more persons
POPAI Members: R1490 excl. VAT R1250 excl. VAT
NON - Members: R1990 excl. VAT R1490 excl. VAT
Venue: Township TBC, Johannesburg
Cost: From ONLY R1250 PP
More info:
To Be Announced