Communication strategy
Strategy is not an annual event; not something that happens by accident - It is not merely an exercise aimed at developing a document.
Effective communication requires effective strategy that aligns with the company's vision, mission, goals and objectives.
Strategic thinking is a continual process where a lot of creativity is needed. Management must allow communicators to contribute to the achievement of the goals and therefore direct access to management is important.
Strategy needs awareness on leadership level of problems and everyone must understand and agree on strategic processes, terms and outcomes.
The content of this workshop addresses:
• How to develop a communication strategy and a year plan
• A brief look at strategy and strategic communication
• Developing an effective communication strategy
• How do you select the relevant tools
• What tools are available out there
• How do you measure your communication
• A template for developing a communication strategy
About the speaker:
Dr Niemann-Struweg's is Head of the School of Business and Economics at Monash South Africa (A campus of Monash University Australia). Ilse holds a Ph.D. in Communication Management from the University of Pretoria and her doctoral work developed a conceptual strategic integrated communication implementation model for the South African business landscape.
Her areas of specialisation are strategic integrated communication, integrated marketing communication, public relations and corporate communication.
In her academic career of 10 years, she completed both her Masters and PhD and has 19 accredited peer reviewed publications up to date (one of which is an A-rated publication).
In 2007, she was elected the most outstanding woman academic of the year (2007) at Monash South Africa and in 2009 received the Pro-vice Chancellor award for Excellence in Research.
Fees:
• PRISA registered practitioner early bird* R1 680.00
• PRISA registered practitioner R1 880.00
• Non-registered practitioner early bird* R1 980.00
• Non-registered practitioner R2 180.00
- Early bird: book and pay before 11 September 2011
Date: 11 October 2011Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Cost: Please contact cpd@prisa.co.za
More info:
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 11 October 2011 (8:30 – 16:00)
Registration: 08:00 to start promptly at 08:30
CPD Points: 7