Caxton Magazines and NAB host breakfast sessions

Can house brands compete against private labels? Caxton Magazines and the Newspaper Advertising Bureau (NAB) will host Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, and invite some of its retailers to find the answer.

In between the seminars NAB will host one-on-one sessions with its key retailers in the three cities, to focus on how private label brands compete in the minds and wallets of consumers.

The data is derived from a 15 000 household panel, over a 52 week period, and additional self reported data collected over three years. All of the seminars are by invitation only.

The Institute's fundamental research is used and financially supported by many of the world's leading multinational corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter and Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten and Mars.

Magda's specific areas of expertise are in brand equity tracking for FMCG brands, particularly how to assess the brand equity of private label brands. Her research in this area helps companies monitor and compete against the growing private label industry.

She regularly presents at domestic and international conferences to industry and academics, and to the Ehrenberg-Bass Institute's global corporate sponsors on various topics including branding, marketing myths, double jeopardy, laws and growth and brand equity tracking.

Since 2008, Magda has co-managed an ongoing brand-tracking project for a large FMCG company who she regularly presents her findings to.
For more information, contact NAB or follow them on Twitter at www.twitter.com/NAB_SA or 'NAB' on Facebook.

Date: 02 August 2011
Venue: Montecasino, Johannesburg

Date: 03 August 2011
Venue: Durban Country Club, Durban

Date: 05 August 2011
Venue: Mount Nelson Hotel, Cape Town