Email marketing course

Email marketing typically gets an ROI of 50:1. But it is fraught with technical, creative and logistical complications, and undermined by spam. Designing an email campaign is a science and an art. Get it right, and the pay-back can be huge.

(Also a course module of the E-Marketing Professional certificate, Services SETA Accredited, No. 2612, NQF6)

It is essential for anyone with an online marketing responsibility to develop the knowledge and skills of a professional email marketer.

This course will give you the skills and insights to succeed like a pro!

You will leave this course knowing
• how to put together effective email strategies and objectives
• the best practices in the industry (spam, ethics, and the law)
• how to build, maintain, and segment mailing lists
• how to design mailing pieces that perform
• how to manage common barriers to success
• how to maximise delivery and open-rates
• how to design landing pages
• how to use analytics to improve success
• what tools and services simplify the creation and management of campaigns
• how email campaigns can best be integrated into an overall marketing strategy

Email marketing is a powerful cost-effective tool that can grow business, build community, boost customer loyalty, expand your market, generate brand awareness, or drive visitors to your website.

This is the most authoritative and comprehensive course available in creating and managing professional email marketing campaigns!

The Email Marketing course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.

Date: 10 August 2011
Venue: Cape Town
Cost: R2600 (incl VAT, lunch, refreshments, course material & certificate)

Date: 25 August 2011
Venue: Johannesburg
Cost: R2600 (incl VAT, lunch, refreshments, course material & certificate)