Making the most of mobile marketing
The topics covered in this workshop will include all types of mobile marketing and more.
Workshop Overview
The course facilitator is one of the world's leading experts in mobile marketing that will conduct this expert mobile marketing workshop, targeted at top-tier marketing professionals. It will focus on real-life opportunities where mobile marketing is the best and most effective way to engage your audience and drive ROI. The will include a fast paced lecture, full of best practices, strategies, ideas for implementation. It will also include a group dialogue, where you can work with the class and the facilitator to discuss and hone your own mobile marketing ideas.
The topics covered in this workshop will include all types of mobile marketing, mobile websites, mobile applications, mobile media buys, mobile search advertising (PPC), mobile search engine optimization (SEO), text messaging, QR codes, BlueTooth marketing, NearField communication, and radio-frequency identification (RFID) marketing will all be addressed, in detail, with strategies for tracking, segmenting and optimizing each type of campaign. Facilitator will also discuss the intersection of mobile marketing with social and location-based social marketing, and how these can be used to bolster any marketing campaign.
Key benefits for attending this event
ACQUIRE expert guidance about how to add mobile marketing to your existing marketing mix
LEARN what is important in mobile application development, and what is not
FIND OUT how you can update your existing website to make it mobile friendly without creating a new site
RECOGNIZE which mobile strategies are most effective at closing the loop between on and offline purchases
GRASP examples of good and bad mobile marketing from around the world
IDENTIFY how text messaging and QR codes can provide a direct and immediate benefit to your bottom line
GAIN INSIGHT on mobile advertising and why it is so effective
DISCOVER about mobile search engine optimization and how to make your mobile content rank
MASTER on how to drive signups, foot traffic and web traffic, all with mobile marketing
GET top mobile marketing tips and strategies that you can implement immediately
Who Should Attend
Director, heads and managers of:
Marketing strategy,
Digital marketing,
Online marketing,
Web design and development,
Mobile advertising,
Mobile marketing,
Services innovation,
For more information, please email to moc.cigetartsinu@l.allicrep with title MM-BC
Venue: Johannesburg, South Africa