Email/sms marketing and the law seminar

Understand your company's liability and the steps you may take to limit legal, reputational and financial risks.

Hosted by Chetty Law, Specialists in Technology and Innovation Law

Understand the impact of new laws such as the Consumer Protection Act, Companies Act and Privacy legislation on your email and sms marketing practices. Receive insight and practical guidance on your frequently asked questions.

  • What constitutes unsolicited communications? What is spam? What does the law prohibit?

  • Receive guidance on how to ensure accountability and governance within your company for email/sms marketing practices.

  • What constiutues false, misleading and deceptive marketing practices? Examples and discussion.

  • What consititutes fair and responsible marketing? What are the necessary disclosures to consumers?

  • What are the compliance requirements for online competitions and the requirements for promoters of competitions

  • Why a Privacy Policy is important - Receive a checklist for your online privacy policies.

  • When does Electronic Communications and Transactions Act apply and when does the Consumer Protection Act apply?

  • Overview of prohibited terms and conditions of your agreements with consumers.

  • Understand how international laws interact with South African laws and the duties of South African companies operating internationally.

    Who should attend?
    Digital Publishers; E-Commerce Managers; Website Owners; Legal; Compliance Departments; Direct Marketers; Advertising Agencies; Digital Agencies; Online Retailers; CRM Managers; Marketing Managers; Company CIO's.

    pMailer, Chetty Law and Members of the DMMA get 20% discount

    Register before 8 July and receive a 10% early bird discount.

    Date: 22 July 2011
    Venue: The Forum - Bryanston, Johannesburg
    Cost: Fee:R1,950.00 Excl. Vat

    More info:

    Includes Tea-breaks; Lunch; Session packs.



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    For more, visit: https://www.bizcommunity.com