Social media branding and marketing strategies
"Understand how to build an effective social media branding and marketing strategy to promote and grow your business in today's marketing landscape"
Are you looking to add a social media campaign to your branding and marketing mix, but don't know where to start? We take the guesswork out of the whole process and present a step-by-step action plan for putting the power of social media to work for you. Online tools, real-world dos and don'ts, marketing ideas, strategies for success - it's all here, in a remarkable two-day event you won't want to miss!
Some of the stunning reasons not to miss this conference:
•Facebook, LinkedIn, Twitter, YouTube, MySpace, and more! -
•Understanding the different social media platforms
•Determine which platforms are best for meeting your organisation's goals
•Setting up your own social network - from initial branding and marketing plan to live rollout
•Hits? Views? Fans? Tweets? Likes? How - and what - you should measure to gauge social media effectiveness
•Managing your online reputation: dos and don'ts for handling negative criticism and comments
•Case Study Time: What makes other companies' social media campaigns successful?
•Survive and thrive in the social media branding and marketing madness
•Learn to choose the platforms that best fit your organization's marketing needs (Facebook? Twitter? YouTube? LinkedIn? MySpace?)
•Gain stellar strategies for developing a well-thought-out marketing and branding plan that incorporates the most effective platforms
•Find ways to monitor your plan's effectiveness by measuring results and determining ROI
•Evaluate your plan based on results in order to maintain the status quo or change gears to ensure greater success
•Avoid Social Media missteps
Venue: Southern Sun, Monte Casino, Fourways, Johannesburg
Cost: R7 999