E-marketing and social media - hospitality/tourism
If you are a guesthouse, hotel or B&B owner, a Tour Operator or Travel and Tourism agent and responsible for marketing your business this course is a must!
Facebook, Twitter and other social networks are redefining the way travelers research and book their trips. If you want to get the attention of travelers and hotel-seekers, you have to be part of their online conversations.
To have a competitive online presence today means that you need to grow your consumer relationships and turn your clients into your best marketing tool.
You don't need to be a techie or social media fundi to join this expert one day course. The day after you leave this workshop, you will be able to start implementing a powerful social media plan to grow your business.
The course covers:
* Setting achievable goals
* Building websites for free in minutes
* Ground rules for social media marketing
* The smart way to use Facebook to grow your business
* Using YouTube to get attention
* Marketing with Twitter in ten minutes a day
* Your integrated social media plan
The course is led by Karen Parkin, a renowned expert in the e-marketing and hospitality field and Director of Britefire.
Karen has a mastery of state-of-art e-marketing, and usability, which is one of her passions. She has walked the walk in major projects and in real-world business experiences internationally. Karen joined Marriott International where she lead the internationalisation of Marriott's website from a US-only website to its global presence in 20 countries in 9 languages, marketing more than 3,000 hotels worldwide. Marriott's award-winning web site takes over $17 million a day in online hotel reservations, making it the sixth largest e-commerce site on the web.
Our training services are world class, up-to-date, loaded with examples, best practices, practical tools and techniques that are comprehensive yet easy to grasp. If you are running an independent company or part of a chain - this course helps you put the pieces together.
Date: 09 June 2011Venue: Johannesburg
Cost: R1495 (incl VAT, lunch, refreshments, course material & certificate
Date: 20 June 2011
Venue: Cape Town
Cost: R1495 (incl VAT, lunch, refreshments, course material & certificate