Social media over breakfast - business blogging
Educate, Entertain, Enlighten your business audience through your blog and learn how to strategically syndicate your material to the rest of your social media feed to reduce your work load and increase your exposure.
Purpose of blogging
Business blogging is the cornerstone of a well conceived online marketing presence. It allows you to connect with your audience and educate them in a way that you cannot do in 140 characters or just with images.
Technicalities
The technicalities of putting a blog together as part of a social media strategy, means that much of your online presence can be automated. This does not give you the option however, of abdicating responsibility for nurturing relationships with those who need to engage with you through this medium.
Skill
While writing is a skill that does not come to everyone, there are ways of crafting a message for people who do not view themselves as natural writers. Blogging is a tool to communicate and for business and marketing and communication projects, it is now essential.
Course information
This is an information packed course in 4 hours, with a comprehensive handout containing information, instructions, examples and best practice advice.
Course content
• Why we blog
• Persuading or educating clients
• Entertaining clients
• The tools to use to blog
• Technical issues
• Connecting to the rest of your social and digital media
• Automating your posts
• RSS feeds
• Other peoples blog posts
• Who to follow
• Etiquette
• How to find inspiration for topic ideas
• How to generate lots of topic ideas
• Your theme
• Creating a series or a story
• Using an Editorial Calendar
• Blogging with someone else or a team
• Using different styles
• Using different media
The presenter is Charlotte Kemp, author, trainer and public speaker. She has written for Your Business and Personal Finance magazines. She runs her own training business and an affiliated social media implementation agency.
Lunch and refreshments included.
Date: 26 May 2011Venue: Sunnyside Park Hotel, Princess of Wales Terrace,, Parktown, Johannesburg
Cost: R950 (Credit Card facilities available)
Date: 29 June 2011
Venue: Grand Daddy Hotel, Long Street, Cape Town
Cost: R950 (Credit Card facilities available)
Date: 23 June 2011
Venue: Fawncastle Estate, 34 Mill Road,, Hillcrest
Cost: R950 (Credit Card facilities available)