Social media over breakfast - Facebook business

Facebook is a deceptively easy and yet powerful tool for marketing your business online and can be integrated into so many other applications. Dig deep to learn the most effective techniques for being made known online through Facebook.

Course info
The course is four hours long and obviously tight packed with information. You can bring your computers and follow along if you can keep up, but very comprehensive session notes and guidelines will be provided. They will also include some case studies, step-by-step instructions and best practice examples.

Course Outline
Besides any current changes to the Business Page / Profiles, we will cover the following topics in a session:

• Identifying the goal of your social media: Getting followers, changing mindsets, making sales etc

• How to set up your page and maximize the layout opportunities
• Profile vs Business Pages
• How to attract followers and have them invite others
• What makes someone follow your page
• Fans, followers, friends, etc - Building a brand that they enjoy and favour and support

• Integrating your Facebook page with your blog (if you have one)
• How to link your Facebook page to other marketing material
• Providing web content in Facebook, including sales / bookings forms
• Using Facebook to drive people to your web instead of allowing them to stay in FB.
• Recognizing the difference between inbound vs outbound marketing or "finding and converting"

• How to use Facebook Places for marketing your location based business
• Posting visual items that are attractive, interesting and engaging
• Running competitions and the rules that Facebook insist on
• Generating comments on your page and supporting other people's pages
• Tagging photos and pages
• Nurturing relationships on Facebook

The presenter is Charlotte Kemp, author, trainer and public speaker. She has written for Your Business and Personal Finance magazines. She runs her own training business and an affiliated social media implementation agency.

Date: 20 May 2011
Venue: Fawncastle Estate, 34 Mill Road, Hillcrest
Cost: R950, includes light breakfast and comprehensive notes

Date: 25 May 2011
Venue: Sunnyside Park Hotel, Princess of Wales Terrace,, Parktown
Cost: R950, includes light breakfast and comprehensive notes

Date: 28 June 2011
Venue: Grand Daddy Hotel, Long Street, Cape Town
Cost: R950, includes light breakfast and comprehensive notes