Dynamic social media - marketing your business

Who are you?
If you are not on Facebook or Linked In, then can Google find you?
• Creating personal name recognition
• Building your reputation and establishing credibility
• Leveraging long lost and tentative relationships
• Finding decision makers
• Creating valuable connections and networks
• Should you be branding you or your business?

To Blog, or Not to Blog
Why the Blog is the cornerstone of a social media campaign
• Have the power to promote your brand or cause
• Educating your clients
• Be generous with information - it indicates that you have so much more besides
• Be 'findable' by search engines
• Draw out a dialogue with clients
• Finding topics to write about

Tweets, Hoots and Chirps
Make yourself heard.
A very brief look at applications like Twitter, YouTube, Flickr, Podcasts and Hootsuite
• Provide the same information in different media to meet different needs
• How to use Hootsuite to post to multiple site simultaneously
• Using an Editorial Calendar to plan your messaging
• Using Google Alerts to see how effectively you are achieving your goals
• Using Google Reader to read and learn from other people's blogs

Cost - R750
Timing - The course is from 9 am to 3.30 and a light lunch is provided.
Computer - A computer is not required as the first part of the session is a presentation, but you are welcome to bring your own laptop and internet access and follow along.
Audience - Some experience or familiarity of social media is an advantage.
Notes - Notes and a CD will be provided.

The course is presented by Charlotte Kemp: author, speaker and trainer and social media strategist.

Date: 11 May 2011
Venue: La Vita Confernce Centre, John McIntyre Rd,, Durban
Cost: R750