![]() |
AMPS 2003A - regional radioIn total, radio listenership in Gauteng has grown significantly from 78.8% to 81.8% with increases from Jozi FM and 94.7 Highveld Stereo. Radio listenership in KwaZulu-Natal has remained stable. The Western Cape shows a stable radio picture period on period, with significant increases for Kfm 94.5 and Bush Radio. Radio listenership in Gauteng In total, radio listenership in Gauteng has grown significantly from 78.8% to 81.8% over the previous survey, with total Monday to Friday listenership of 5.003-million. The increase is also significant year on year. In weekday audiences, upward shifts have occurred in Johannesburg and the East Rand, in the 50+ age group, and in LSM 7-10. Saturday listenership is up significantly year on year, and over the previous survey, where listenership increased from a penetration of 72.6% to 75.3% (4.607-million total listeners). Johannesburg and East Rand listeners have increased, as have females, 35+, and LSM 8. On Sundays, listenership is up from 70.5% to 73.5% (now with 4.493-million listeners) over RAMS 2002B (with a year on year increase also coming through). Upward shifts occurred in Johannesburg, females, the 16-24 age group, and in LSM 7-8. Only two stations (with a minimum of 2% incidence in the province), showed significant growth over RAMS 2002B. Once again, Jozi FM is one of the pair, and the second is 94.7 Highveld Stereo. Total community also posted significant growth. Jozi FM grew its Monday to Friday audience from 1.7% to 2.4%, to a listenership of 146 000. This was also a significant year on year increase. 94.7 Highveld Stereo grew its Sunday audience from 6.4% to 7.7%, to a listenership of 468 000. Year-on-year changes (RAMS 2002A vs 2003A)Profile changesIn Greater Johannesburg (M-F):1. METRO FM - 17.6% On the East Rand (M-F):1. Ukhozi FM - 21.2% On the West Rand (M-F):1. 94.7 Highveld Stereo - 23.2% In Pretoria (M-F):1. Jacaranda 94.2 - 23.7% In the 16-34 category:1. YFM 99.2 - 23.2% In the 35+ category:1. Lesedi FM - 17.6% In SU-LSM 1-5:1. Lesedi FM - 24.5% In SU-LSM 6-10:1. 94.7 Highveld Stereo - 17.6% Radio listenership in KwaZulu-Natal Radio listenership in KwaZulu-Natal has remained stable, with the only change coming through for total community, which is up significantly across the week. Monday to Friday penetration is at 2.9% (180 000), Saturday at 2.8% (170 000), and Sunday at 3% (182 000). Monday to Friday total listenership is at 78.6%, with 4.792-million listeners. LSM 8 audiences have grown. Saturday audiences are at 4.545-million, a penetration of 74.6%. On Sundays, penetration is at 73.4% (4.471-million), with LSM 8 audiences on the rise. In Durban (M-F):1. Ukhozi FM - 34.5% In Pietermaritzburg (M-F):1. Ukhozi FM - 38% In the 16-34 category:1. Ukhozi FM - 59.8% Year-on-year changes (RAMS 2003A over 2002A)Profile changesIn the 35+ category:1. Ukhozi FM - 51.4% In SU-LSM 1-5:1. Ukhozi FM - 70.7% In SU-LSM 6-10:1. East Coast Radio - 36.7% Radio listenership in the Western Cape The Western Cape shows a stable radio picture period on period, with significant increases for Kfm 94.5 and Bush Radio, as well as annual growth for total listenership on a Monday to Friday, and on Sunday. Kfm 94.5 showed significant growth period on period, and on the previous 12 months, across the week. Monday to Friday incidence is 24.1%, up from 20.8% (698 000 total listeners), Saturday is up from 17% to 19.9% (now with 575 000 listeners), and Sunday is 16.5% from 14% (478 000 total listeners). These increases were seen in Cape Town across the week; in the female demographic, amongst 16-24s, and in LSM 7-8 (M-F); in LSM 6-10 (Sat); and in the 16-24 age group and LSM 6-10 (Sun). Bush Radio increased its penetration to 1.2% (to 35 000 listeners) on the weekend. Average Monday to Friday listenership in this province stands at 74% (2.139-million), which is a significant increase over RAMS 2002A (70.7%). Demographic shifts include more listeners in LSM 6-10, and amongst females. Saturday listening is stable, at 65% or 1.878-million listeners. Sunday listenership levels are up on the previous 12 months, from 58% to 61.7% (1.783-million total listeners). Year-on-year changes (RAMS 2003A over 2002A)Profile changesIn the 35+ category:1. Kfm 94.5 - 21.3% In SU-LSM 1-5:1. Umhlobo Wenene FM - 26.1% In SU-LSM 6-10:1. Kfm 94.5 - 26.8% (a significant increase) In Cape Town (M-F):1. Kfm 94.5 - 20.3% (a significant increase) In the Cape Fringe (M-F):1. RSG - 21% In the 16-34 category:1. Kfm 94.5 - 27.3% (a significant increase) Source: For the complete AMPS 2003A data, visit the SAARF website at www.saarf.co.za. |