Marketing legislation seminar and workshop

As a marketer, brand manager or advertising agency you need to be aware of and understand all the legal requirements affecting the environment in which you operate. If you do not comply with these requirements, it is inevitable that you will not only damage your brand and company reputation, but will also harm your relationship with your customers.

The programme will include a workshop focusing on the highly anticipated Consumer Protection Act that has now come into effect. The seminar will focus on important topics affecting marketing and advertising and will include in-depth discussions around each session.

22 June 2011: ONE-DAY PRACTICAL WORKSHOP - CONSUMER PROTECTION ACT

This one-day workshop will provide a detailed overview of the Consumer Protection Act and will then focus specifically on the provisions relating to marketing and the various rights and obligations created by the Act from both the consumer's and the supplier's perspective.

By attending this workshop delegates will understand the impact on their business, and will be able to identify where their business risks lie and what they can do to mitigate any such risks. It will include practical examples, interactive discussions and also provide valuable resources on where to find access to additional information and assistance with CPA queries.

Contact us for a detailed outline of this workshop!

23 June 2011: MARKETING LEGISLATION SEMINAR

We have invited top legal experts to participate in this highly interactive seminar. Delegates will be encouraged to ask their burning questions in order to make sense of how these regulations affect their specific industry and marketing strategy. Topics and speakers include:

• Marketing on the social web - legal considerations for marketers
Paul Jacobson, Web and Digital Media Lawyer, web.tech.law

• Competition law - understanding the act and concerns that arise in the context of marketing and advertising industries
Louise du Plessis, Senior Associate (Economist): Competition Department, Edward Nathan Sonnenbergs

• Copyright: the basis of any marketing campaign
Hugh Melamdowitz, Partner, Spoor & Fisher

• Marketing and Trade Marks - practical application of the legal framework (including a section on social media and online brand protection)
Darren Olivier, Partner and Head of Brand Enforcement Practice Area, Bowman Gilfillan

• The Advertising Standards Authority - the code of advertising practice
Corné Koch, Communications Manager, ASA

and more...

SPECIAL OFFERS:
• Register three delegates and the fourth delegate attends FREE of charge!
• Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers at universities/colleges/schools - contact us for more information!

For MORE INFORMATION, contact Katie van der Schyff on email: az.oc.serwonk@eitak or 011 880 8540
To BOOK, contact Maxine Pretorius on email: az.oc.serwonk@enixam or 011 880 8540

Date: 22 June 2011 to 23 June 2011
Venue: Johannesburg