Quirk’s Google Analytics workshop

Sarah Blake, Quirk's head of Optimisation, will be running the workshop and sharing her wealth of knowledge that comes from years of expert experience in Analytics.

Google Analytics can be confusing if you don't know what you are doing. Google has just recently launched a new interface for their free analytics program and these workshops provide the perfect opportunity to explore this mechanism in full. The essential truth is that Google Analytics is a valuable tool for website reporting and analysis that if used correctly can provide the user with vital information needed to boost website performance. Quirk was the first company in Africa to become a Google Analytics Authorised Consultancy (GAAC)and are leaders in the industry.

The workshops offer students the opportunity to learn everything they need to know about Google Analytics, as well as insider hints and tips that come direct from Sarah Blake's personal experience.

The workshop will cover:
• An overview of how Google Analytics works.
• How to customise your Google Analytics implementation.
• Some advanced uses of Google Analytics.
• How to check through, diagnose and fix implementation issues.
• Filters and segments: how to use them to make your data powerful.
• Tracking all your campaigns in one place.
• Key reports for your all your campaigns.

To find out more about the workshops or to register, please visit http://www.quirk.biz/courses/.

Date: 04 May 2011
Venue: Cape Town

Date: 06 May 2011
Venue: Johannesburg