Google AdWords 101 seminar
This practical and interactive course, in partnership with Google, is designed for those who are responsible for marketing in their company and are new to managing an AdWords account.
The course is run by ex-Googlers Ryan Kitching and Lina Fagefors of TheRebellion, in conjunction with Siteta Web and Learning.
What is? Online Advertising, Adwords, PPC, online tracking
How to? Set up and administer your Adwords account. Understand billing.
Hands-on: Set up and edit a campaign. Write Ad Copy, Use the Keyword Tool.
Learn to: Track conversions, measure results, optimise your returns based on Goals
Course Objectives:
· Get an overview of the advantages of online advertising
· Learn how Google Adwords can help your company earn more money.
· Create a campaign using a step-by-step approach
· Write compelling ads using guided keywords and copy
· Optimise your returns by focussing on your company's goals
· Utilise the free vouchers you are given at the start of the course
· Understand the Adwords billing process
What you get:
· One-day course (09:00 - 17:00) with lunch and snacks provided
· R700 coupon Free Google Adwords Adspend
· Completed Google Adwords account ready to run
· Basic skills to manage and improve the account over time
· Printed booklet with best practices
· Work on your own laptop for ease of learning (or we can provide you with one)
Register for Rebel Bootcamp online to secure a seat at this highly anticipated seminar!
Date: 20 April 2011Venue: Faculty Training Institute (FTI), Kenilworth, Cape Town
More info:
Upcoming courses in Johannesburg in May TBA