How to market and promote your consulting business
This intensive one-day workshop will take an in-depth look at what works and doesn't work in professional services and consulting marketing and will equip delegates to develop a marketing strategy that will work for any consultancy and professional practice.
Marketing professional and consulting services is no longer that easy nor simple.
Traditional Marketing Methods no longer work to market a consulting business. With issues of reputation, trust and the impact of Social Media, professionals service providers have had to rethink their marketing efforts.
Learning Objectives:
On completion of the seminar the participant will market and sell his or her services in a manner appropriate to the role and status of a professional adviser and understand the-following, select those proven strategies which are congruent with his or her desired professional image and reputation and preferred personal behaviors and implement them effectively.
Attendees will learn the latest practice building and professional services marketing techniques from the best in industry and will learn ways to incorporate them into their own consulting practices.
This intensive one- day workshop will take an in-depth look at what works and doesn't work in professional services and consulting marketing, and will analyse topics such as:
- What it takes to become a Rainmaker
- The key factors of consulting success
- How to build your image and reputation and have clients come to you
- How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the Law of Attraction, Reputation, Social Media and name recognition
- How to make your knowledge and expertise pay
- Why your current clients are a goldmine and why you should deepen relationships and business with them
- Create new opportunities with prospects and target organisations
- How to get more and better referral business
- How to use low cost/ no cost ways of gaining professional exposure
- How to generate 'static' income
- How to price services for maximum profit and income
- When to use and how to write contracts
- How to write business winning proposals including how to tum the first client meeting into a contract
- Professional Marketing and Promotional strategies - when to use certain tools
- Using the press, media and social media such as Linkedin, twitter, Facebook and other social networks to build a favourable reputation, relationships and presence
- How to make networking and relationship building pay
- How to find new opportunities to capitalize on your knowledge and skills irrespective of economic circumstances
- How to plant seeds now for a harvest in the future
- Practical tips and techniques for success...... and much, much more.
Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.
BENCHMARKING
How can you increase your chances of success? By learning from those who are successful you can shorten your own learning curve and the path to success in your chosen endearing. Learning from other colleagues about what works and doesn't work for them is a powerful tool and quick learning method.
Register online - http://marketingaconsultingpractice.invite43.com/
This Seminar is based on more than 20 years of international and local research amongst consultants, professional service providers and business development managers.
The seminar is targeted at new consultants, practice development managers, seasoned consultants and professional services providers and those interested in adopting new and powerful tools to increase marketing ROI and move closer to marketing success.
The seminar will be facilitated by international speaker and reputation management consultant, Deon Binneman.
About Deon Binneman:
Deon Binneman is a reputation management specialist, thought leader, keynote speaker and seminar leader on building, sustaining, protecting and restoring business reputation. He has been in private practice for the past 15 years. See his profile - http://www.linkedin.com/in/deonbinneman
For further Information
For more information on this Seminar, interested readers can call 27 011 4753515, e-mail az.oc.noci@nibnoed or go online to take a look at the outline and rave reviews by previous attendees and register at http://marketingaconsultingpractice.invite43.com/
** Early Bird Special - R2451 VAT inclusive valid until Friday 15 April. Thereafter R 2964 VAT inclusive.
SPACE IS LIMITED. RESERVE YOUR PLACE NOW. REGISTER ONLINE.
Venue: Hotel Apollo, Randburg, Johannesburg
Cost: Early Bird Special – R2451 VAT inclusive valid until Friday 15 April.