How to build a brand
- FOR PUBLIC RELATIONS PRACTITIONERS
We are exposed to many brands every day - what makes us choose one over the other and how come many fall by the wayside while others last forever?
Learn all about this and how it affects your public relations and communication strategy.
Programme outline:
• What is a brand
• Why is it important
• The cost of building a brand and the results achieved
• Brands and consumer behaviour
• Aligning business and product branding with personal branding
• Essential factors
• The 'six-point' plan
• How brands fit into the marketing mix
As a result of participating effectively in this workshop, participants will be able to:
• Understand why building your brand is important and the factors that influence it
• Have a 'six-point' plan to develop a good brand
• Understand the value of branding and what elements will make yours the brand of choice
• Build a brand map
About the speaker:
Bonny's Best Buys was one of the longest running locally produced programmes on television. Bonny built the Best Buys brand into one of South Africa's most well-known brands. Her philosophies on life and business are what have made her successful.
Bonny believes in "never giving up", being true to yourself and never let your friends or kids down. "You have to stretch yourself to succeed - so you need to extend yourself outside of your comfort zone on a regular basis" says Bonny.
Fees:
• PRISA registered member R850.00
• Non-member R950.00
Venue: ProComm House, PRISA, Randburg
More info:
Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 12 May 2011 (8:30 – 12:30)
Registration: 08:00 to start promptly at 08:30
CPD Points: 5