How and why value brands: myths and truths
Facilitated by International Author and Global Brand Manager Gabriela Salinas, the purpose of this workshop is to review different brand valuation methodologies, in particular those most extensively used, their advantages and disadvantages, the applications of brand valuation and the best practices in the field.
Attend this workshop and discover:
• Why is brand valuation increasingly relevant?
• Why (applications) and how (methodologies) can we value brands?
• What are the most common mistakes in brand valuation?
• How can I pick the appropriate brand valuation agency / provider according to my business objectives?
• How to report the KPIs and values of internally generated vs. acquired brands?
Agenda
Session 1 - Introduction to basic brand valuation-related concepts
Session 2 - Brand valuation applications
Session 3 - Brand valuation approaches
Session 4 - Brand valuation methodologies
Session 5 - Application of key general and proprietary methodologies
Session 6 - Future of the industry
Benefits in attending the workshop:
• Understanding the concept of brand as intangible asset and being able to distinguish it from other concepts that are erroneously used as synonyms
• Studying the main variables that intervene in the brand valuation process and other types of marketing related intangible assets
• Reviewing the main purposes of brand valuation
• Reviewing different valuation methodologies, and understanding their advantages and disadvantages, as well as the most common mistakes in brand valuation practice
Venue: The Radisson Blu Gautrain Hotel, Sandton, Johannesburg
Cost: Please contact us for special offers and group booking details