Decoding the dark art of public relations
Public Relations has come of age in the South African communications and branding mix, and some experts say it holds more sway and influence than paid for advertising.
If that's the case, how well are we doing? Do brands and companies really understand its importance, and how an effective PR campaign can be devised and executed?
Join South Africa's Communication Industry heavyweights - Chris Vick, Special Advisor to Minister Tokyo Sexwale, Rich Mkhondo, Corporate Affairs Executive (formerly Communications Director for the FIFA World Cup), Dr Sarah Britten, Strategic Director of Young and Rubicam, Jacqui O'Sullivan, Group Communications Manager of SASOL, Peter Bruce, Editor of Businessday, and Peter Mann, CEO of Meropa Communications, and chair Jeremy Maggs, as they line up to interrogate the subject and probe deeply for some answers.
Time: 07h00 for 07h30 until 09h00
For more information, contact Megan Larter: az.oc.erutufeht@nagem
Date: 10 March 2011Venue: The Michelangelo Hotel, Johannesburg