My budget day 2011
The objective is to empower the individual to understand how the budget works and how the budget affects them in their LIFETIMES.
Budget day in every country is always a big event. In South Africa Budget Day is a massive news event and has an impact upon the immediate future for so many South African most of whom look to the budget in terms of hope....hoping it will bring relief to the poor and job opportunities to many.
Target Market
The workshop is targeting 300 participants and the target market breakdown is attached to this proposal as Annexure A.
Why be part of the workshop
• Face to Face interaction with potential clients
• Opportunity to Profile and educate this market
• Launch, reinforce or create awareness on products and services
• Contribute towards financial freedom of South African
Stakeholders
• Financial Institutions
• Credit Providers
• Government
Marketing Plan
Based on the target market, we have created a marketing plan that will generate interest and create awareness of the workshop. Our marketing objectives are to make the workshop popular thus attracting the desire group in large numbers.
The workshop will be marketed through the following channels:
Radio Khaya FM, Jozi FM and Metro FM
Flyers 1000 printed flyers with sponsor's logo
PR Word of Mouth
Newspaper Daily Sun, Sowetan, City Press and Sunday World
Invitations Invitation to Business People
Sponsorship Package
Several sponsorship options are set out below, and others can be tailored to suit your needs.
Official Sponsors (R 30 000.00)
Only one available
• Naming Rights to the Seminar
• Recognition as a sponsors in all pre seminar marketing materials and media advertising
• Keynote Speaking Address at the Day
• Branding Venue Main Hall
Platinum Sponsors (R 25 000.00)
Only two available
• Recognition as a sponsors in all pre seminar marketing materials and media advertising
• Second Keynote Speaker at the event
• Sectional Branding of the Venue Main Hall
Gold Sponsors (R 17 000.00
Only four available
• Recognition as a sponsors in all pre seminar marketing materials and media advertising
• Outdoor, Poster and Flyer Branding Venue Hall
Venue: TBC, Johannesburg
Cost: R 350.00 per person, including breakfast