Designing your sales strategy
In this two-day executive programme for sales leaders, management will learn how to realign their sales operations so that they are able to fulfill their new role of sales as a strategic tool in driving sustainable success.
This programme will improve your ability to:
-Develop an effective sales strategy based on the three pillars of success: incremental business,new business development and reduced cost of sale;
-Create a sales strategy that optimises organisational resources;
-Align sales strategy with the organisation's grand plan and avoid costly misalignment;
-Define and develop sales segments, as opposed to market segmentation, penetrate and ring fence segments rather than just specific accounts;
-Develop sales strategies that sustain growth, improve sales productivity and reduce the cost of sale;
-Defend hard won share of sales segments; and
-Interpret and deploy a unique interpretation of Sun Tzu's Art of War, as it applies to sales strategy.
Date: 28 February 2011 to 01 March 2011Venue: The Gordon Institute of Business Science, Illovo Sandton
Cost: R10 500
More info:
25 Fricker Road Illovo Sandton