Customer relationship management/CRM workshop

Customer Relationship Management (CRM) Workshop ... How to increase profitability through providing a better customer service?

Join the Training Shop and Pearl Seigel for this one day workshop. Pearl will guide you on how to use customer service as a strategy to increase customer loyalty and business profitability.

Time: 9am - 4 pm

Who should attend:

1.Business owners and managers
2. Marketing and sales managers
3. Entrepreneurs
4. Marketing and sales teams

The Benefits: Increased customer loyalty, decreased stress and increased profitability.

The customer is King and Queen and literally affects the sustainability of your businesses.
It should come as no surprise that successful CRM implementations can have a phenomenal impact and increase profitability.

To provide a better service to the customer you need to directly meet your customers needs. Your CRM programmes should:

1. Shift the focus from product to customer
2. Streamline your offer to what the customer requires, not want your business can make
3. Highlight what competencies you required

The customer service process blends together:

1. Information
2. Products
3. Service
4. People
5. Communication

It is important to remember that customers do not get service from the organisation, nor from its systems (no matter how high tech or elaborate they are).

Customers get service from people. Even in business to business (B2B) transactions ... people do business with people!

Attend this one day CRM workshop and learn about:

1. The importance of customer relationships
2. How to identify the components of CRM?
3. What factors that can cause CRM to fail?
4. How to identify types of customer and recognize their potential impact on your business?
5. How to successfully introduce Customer Relationship Programmes?

Book now for this CRM workshop ... you customers will thank you!

Date: 23 February 2011
Venue: Swiss Hotel School, Randburg