Customer and product pedigree's
In this workshop you will learn the foundational concepts of how to successfully analyse the profitability of customers and products in much less time than you might have become used to. Practical examples will be demonstrated using Microsoft's Data Mining and PowerPivot add ins for Excel.
Analysing profitability for clients and products can be an onerous task if you don't take all the factors into consideration
In this session we cover:
• What information is important to trap when it comes to measuring client and product profitability
• What new techniques are available to visualise and analyse the information
• Building action plans to effectively impact on customer and product dimensions - some real world examples on what some of our customers have done!
You will learn how relevant customer analytics can add value to your organisation by using these practical tools, be it a small business or a large corporation.
Benefits:
This session will enable business leaders to:
• make better business decisions around customer and product portfolios
• relevantly segment the customer database
• adjust business strategy and adapt to changes effectively
• All delegates will receive the productivity boosting "Self Help BI Book"
Who should attend:
All business users and technology professionals who have an interest in making more informed decisions regarding business information as it relates to customer and product portfolio understanding. These include executives, managers, project leaders, consultants, product owners, and other decision makers.
Venue: Microsoft Auditorium, Bryanston, Sandton
More info:
Microsoft Corporate Hill, 3012 William Nicole Drive, Bryanston, Sandton