Martin Searl, brand development director for Tiger Brands
The label used to be educational - what this product is and how you use it. Now it's aspirational - what does the product do for me and how does the brand make me feel?
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Martin Searl, brand development director for Tiger BrandsThe label used to be educational - what this product is and how you use it. Now it's aspirational - what does the product do for me and how does the brand make me feel? |