Part 4: Event design/decoration and decor styling

Learning outcomes:
The desire to create something remarkable for a special occasion is usually the starting point of an event. Bringing together various creative disciplines into continually new area of experience makes every event a unique occasion.

This must - attend workshop explores in detail the tools that enable event managers and coordinators to turn creative ideas into the reality of events that are guaranteed to "cause applause".

Program Outline:
DAY ONE: EVENT DESIGN, DECORATION AND DECOR STYLING WORKSHOP

PRINCIPLES OF DESIGN
- Understanding experiences and design
- Design and decoration in events
- Basic event design and aesthetic principles
- Using design to compliment your theme and concept
- Fantasy vs. reality
- Finishing touches
- Research
- Creative techniques
- Developing and then communicating the design
- Physical and budgetary requirements
- Conducting a proper site inspection to ensure your design can be done
- Using your creativity

THE DECORATIVE ELEMENTS OF DECOR
- Design theory and understanding the elements
- Colour, line, composition, balance and flow
- Backdrops and props
- Decorating with flowers
- Centrepieces and focal points
- Coming up with new innovative ideas that are fresh
- Set up considerations for décor

LIGHTING, STAGING, AV AND GENERAL EQUIPMENT
HOW TO DESIGN VENUE SPACES FOR ANY EVENT

PLUS: EVENT STYLING - How to design divine decor at your events.
This section will be presented by Unlimited Events and Decor

This section will be done as a practical. Delegates will be shown how to dress tables, create stylish centrepieces, decorate their events, and create floral designs. Each delegate will then create their own table displays.

OTHER ITEMS TO BE COVERED:
Draping options - Types of draping (Roof décor for varies venues including marquees)
Table linen ranges
Ideas and colour combinations
Centrepieces and table features
Creating memorable table themes
Stage, bar and buffet features
Props
Lighting requirements
Creating entrances
Venue styling
Table seating arrangements
Selecting table linen and contrasting décor ranges
How to create eye-catching table features
Designing bar/stage/buffet features
Lighting and AV options
Wall décor
Innovative draping ideas
The hotties and the notties
How to make simplistic flower arrangements
How to fold different serviette designs
Event décor styling compliance
What every event organiser must know when dealing with a reputable event management company

DAY TWO: HOW TO CREATE THEMES

We will share with you the secrets of how event management companies come up with new and creative event themes, dreams and scenes. We will give you ten event theme and concept ideas.

"Creativity and concept innovation are crucial for all event management companies and corporates. It is what gives you the creative and competitive edge. It is what creates memorable, lived experiences for your clients! Without a constant flow of new ideas for products and services or ways to improve your events - your business is dead!"

Janna Gers. Director, The Hedgehog Event

This part of the workshop covers:

- How to develop themes and concepts
- Researching what's hot and what's not
- Analysing trends in the industry
- Creating fantasies
- Dissecting the brand and core message
- Identifying the brand experience
- The purpose of the event
- Choosing the right vendors, venues and entertainers
- Golden thread development and layering
- Bringing it all together so you can start developing the event design and experience
- Case studies of events: Examples will be given of year end functions, launches, breakfast sessions, conferences and gala dinners.

Date: 22 February 2011 to 23 February 2011
Venue: The Hedgehog Event Training Office, Johannesburg
Cost: R5000 Corporate Price, for further prices please contact us!

More info:

Fourways Business Centre
Design Quarter
Leslie Road
Fourways