The website usability course: user experience

Britefire's Website Usability: Creating Compelling User Experience workshop empowers marketing people to play a leadership role in getting a website conceived and designed right. It is also for those designers and programmers who need to gain a better insight into the business, usability and user experience aspects of web design and development. Those who actually build a site need to work within a framework that has been carefully crafted by someone with a business and marketing perspective.

Commercial websites are about business, not visual design or code.

This course teaches a structured approach to website development, clarifies technical terms and concepts, and provides powerful methodologies and guidelines for making sure that the site developed and designed is customer centric and delivers on business objectives.

The 13 requirements for a commercially effective site plus:

* Designing and testing usability
* How to use personas and scenarios
* Key rules of information architecture
* Developing functional requirements
* Defining your content strategy and writing for the web
* Converting visitors into customers
* Choosing and managing a web site developer
* The seven step methodology for professional site development
* Software tools for management/collaboration
* Testing
* Metrics for measuring effectiveness and improvement

The never-ending global explosion of digital innovation presents either welcome growth opportunities or serious business threats, depending on how strategically positioned you are to deal with it. Get to know 'The New Consumer'.

You will learn the principles of great web design, from the perspectives of

• visitor usability
• visual appearance
• information architecture
• technical functionality
• marketing purpose
• effective e-commerce

And you'll learn the powerful methodologies and guidelines that ensure the site delivers on business objectives - while satisfying customer needs.

You will leave this course with a great understanding of how to design effective business websites, and with a practical ability to lead your own website strategy and development projects.

The course is led by Karen Parkin, a digital strategist, e-marketer, corporate e-commerce expert and international internet business veteran, who has managed major award-winning web development projects for some of the world's largest corporations.

Date: 17 November 2010
Venue: Johannesburg
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)

Date: 26 November 2010
Venue: Cape Town
Cost: R 2600 incl VAT, incl lunch & refreshments (Group & Early Bird discounts apply)