E-marketers getting crafty in spam-flooded world
Overcoming inbox clutter is no small feat today, said Amy Black, president of DigitalFX, which operates the HelloWorld.com social networking site. It offers businesses the chance to use video e-mail, among other tools, to market themselves. "E-mails are commonplace, often ignored and in many cases dreaded." In contrast, she said, video e-mail is "one way to almost assure a message will be seen and heard."
Even in a post CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) world, where legal protections and technological advances give consumers more control than ever over their inboxes, e-mail remains a key component of many interactive marketing strategies.
Commercial e-mail remains a cost-effective way to reach consumers, especially for businesses that are eager to reach out to their existing or past customers.