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Why is the internet making us mean(er)?It is the month of love but I'm not seeing much love online. Have you ever caught yourself saying stuff online that you probably wouldn't say aloud in real life? ![]() Source: www.pexels.com Here’s looking at you internet trolls. Being online more than ever before throughout the pandemic, I saw the rate of abuse influencers receive, exponentially and rapidly increase. Interactions included anything from body shaming to completely unsolicited advice. Admittedly, I’m always taken aback by these interactions and how many influencers or public figures are *usually able to approach these interactions with kindness and grace. But, do we really have to be taught how to communicate on the internet? Surely, it should follow the same nuances and etiquette we display in person? Surely being rude isn’t our initial and natural approach to communication? And are the topics we’re choosing to engage on really that important? In the last few years between Twitter feuds and Facebook rants, it seems as though rudeness has become our new normal. And with our interactions extending to the digital realm, it's difficult to practice a reflective process by asking ourselves, "Why is this truly important?” It certainly isn’t just influencers being subjected to this form of internet bullying, at least (a staggering) 41% of adults have been bullied or harassed online and 66% of people have witnessed it. So why are people on the internet just being outright mean? Well, there’s actually a scientific reason for it. Phycologist John Suler has referred to it as the online disinhibition effect. This effect has two versions – toxic and benign and sometimes this effect can even be positive. So how does lower inhibition actualize on the internet?
It is the month of love after all, isn’t it? About the authorSyreeta van Rooyen is a PR and influencer consultant |